January 04, 2021
CEO Background Story
Iris was born on September 12, 1981, in Chiang Mai, Thailand, known as the Rose of Northern Thailand. In 2000, she studied at Columbia International University and merged with an MBA in international financial business management. She once worked as the deputy executive of a well-known jewelry brand on Wall Street Long, 10 years in the trade and jewelry industry.
During her ten years in office, she has repeatedly achieved double capital growth and stable profit returns for employer brands. Iris also held important positions in a jade processing plant in Myanmar and successfully increased the company's performance by 50% for four consecutive quarters.
With rich practical experience in product design, brand packaging, trade export, etc., she has witnessed the rapid development of the jewelry industry in the past few years and has become a more explosive business model combining the real economy and Internet marketing.
The CEO's far-sighted vision allowed the company to quickly transform from a team of a few people to an existing company of forty or fifty people in just a few years. In Thailand, and in the present era, the people who can make money are those who can grasp and understand the trend. Locally, Myanmar, Dali, Yunnan, the United States, and the United Kingdom have company operating departments.
In 2020, due to the epidemic, all borders in Thailand have been blocked. This has also caused many businesses that have always relied on tourists to close down due to poor capital turnover. The sudden outbreak of the epidemic also directly affected the company's development and overall plan.
However, the CEO believes that "crisis is a business opportunity, and understanding the crisis can turn it into a business opportunity." When most companies choose to close their business, CEOs choose to expand their business and speed up their pace to move all products and businesses from offline to online, and refocus their focus on countries in Europe, America and Africa. But this time, she guided the company team to loby the major jewellers everywhere in Thailand to move their offline business to the Internet.
Only when the Internet is equipped to sell products, there is no need to worry about tourists. This year, she also established a five-year plan. It may be necessary to promote Thai local jade jewellers to the world during the economic recovery in the past few years, carry forward the processing technology, and become the first Thai new jade retail platform company.
